Imageperfect iD9 Launch Campaign
iD9 is a versatile, all‑purpose self‑adhesive vinyl engineered for signage, wall graphics, vehicle wraps and countless applications, offering exceptional durability, strong adhesion and reliable performance across every major print technology.
The problem with printable vinyl is that it is just a plain white roll
The core challenge with printable vinyl is that, in its raw form, it appears as nothing more than a plain white roll, offering no immediate visual appeal or sense of possibility. This created a clear hurdle when trying to capture the attention of car wrappers, signmakers and other visual communication professionals who are used to working with bold, eye‑catching materials. We needed to present something far more compelling than just a blank substrate and instead communicate the creative potential behind it.
The key strengths of iD9 are its versatility, conformability and durability, along with its ability to adhere to almost any surface. This became the foundation of our messaging, helping us transform that simple white roll into a product with personality, capability and genuine value for installers across multiple sectors.
So I created Sid!
An octopus is the embodiment of versatility, conformability and durability and they definatly stick to things. I also had to show expressive colours inspired by the wide colour gamut achievable through various printing systems.
With many product variations available, a landing page was created to show customer benefits and technical data. To reflect the product’s variety of uses, I designed a set of icons to clearly showcase its different applications.
Email & Social Media
A coordinated series of emails and social posts were planned and released over a six‑month period, structured in clear phases to build momentum and maintain engagement throughout the campaign. We began with teaser content around a month before launch, introducing subtle hints and early visuals to spark curiosity. These initial posts included a mix of static graphics and both long‑form and short‑form video assets, each designed to highlight different aspects of the product while gradually increasing audience interest. By staggering the content in stages, we were able to create a steady narrative that guided followers from early awareness through to full campaign activation, ensuring consistent visibility and sustained interaction across all platforms.
Print Collateral
I was responsible for creating a full suite of visual assets for multiple tradeshows, ensuring each event had a consistent and engaging look that aligned with the wider campaign. This included designing large‑format graphics for stands, backdrops and product displays, as well as producing supporting printed collateral that helped extend the brand presence beyond the booth itself. I developed artwork for items such as brochures, custom polo shirts, branded roll-top bags and other giveaway materials, making sure every piece felt cohesive and purposeful. By managing both the digital and physical elements, I helped create a polished, professional tradeshow experience that reinforced the campaign’s identity across every touchpoint.
Overall, the campaign proved highly successful, with strong engagement across social channels and consistently positive feedback from both customers and partners. The combination of strategic content planning, cohesive visual design and well‑executed tradeshow materials helped create a clear, memorable identity that carried through every stage of the rollout.